This project presents the brand design for Hudson Training’s new collection, which was developed as an extension of the existing Hudson Training identity. The goal was to create a distinctive yet cohesive design that draws inspiration from the original brand’s core principles, while also standing alone as a fresh and unique set of assets. The design incorporates Hudson Training’s four foundational values—exercise, hydration, sleep, and nutrition—seamlessly into the visuals. These elements serve not only to reinforce the brand’s ethos but also to elevate the collection as a powerful promotional tool.