Stetson Case Study

This project showcases my imagined annual report for Stetson. The goal of this project was to design and execute a printed annual report for a chosen company. Emphasis is placed on concept as well as formal layout. The annual consists of a primary narrative section, or a “year-in-review”, a letter/message to shareholders, as well as a sample financials section. Since Stetson does not have a publicly available annual report, it was up to me to develop the content for the narrative section.

I chose to work with Stetson because I felt that the company could provide me an opportunity to create work that is aligned with the style and work that I enjoy making, while also allowing me to do something new. I had a focus on utilizing industrial Western typefaces, muted color palettes, photography, and vintage Western illustrations.